Supporting Sports

SPAR recognises the benefits of exercise and therefore sports sponsorship is another important part of our business. Partnerships between SPAR retailers and local schools and sports clubs reflect their involvement with their local communities. Support from SPAR comes in many forms including volunteering time, fundraising activities instore, provision of sports equipment and financial assistance.

SPARK Kids Athletics Park

The SPARK Kids Athletics Park (SPARK) was launched at the European Athletics Championships in Barcelona in 2010 and has since developed into a great platform for demonstrating the key disciplines of athletics: running, jumping and throwing.

SPAR International has partnered with the Female Coaching Network (FCN) to run the SPARK Kids Athletics Park (SPARK), promoting the sport to future generations of athletes.

When used at European Athletics events as part of the SPAR sponsorship, The FCN team coach children in the three main athletics disciplines. Their team are on hand to enhance the experience and to educate children on how to participate in a competitive and fun way.