SPAR’s commitment to the sponsorship of the European Athletics Championships forms an integral part of the emphasis we place on the promotion of exercise. As such, SPAR has developed the SPARK Kids Athletics Park (SPARK), a sports programme which promotes athletics to future generations. In close co-operation with local SPAR Partners, children can enjoy multiple athletics disciplines whilst being trained and educated by professionals
The SPARK Kids Athletics Park (SPARK) was launched at the European Athletics Championships in Barcelona in 2010 and has since developed into a great platform for demonstrating the key disciplines of athletics: running, jumping and throwing.
SPAR International has partnered with the Female Coaching Network (FCN) to run the SPARK Kids Athletics Park (SPARK), promoting the sport to future generations of athletes.
The European Athletics Championships took place at the Berlin Olympic Stadium with the road and walking races located actually in the city from 7-12 August 2018.
This Championships is part of the European Championships which is a major new multi-sport event taking place every four years.
SPAR was an Official Partner of the 2018 European Championships which took place from 2-12 August in Glasgow and Berlin this year. SPAR, already the principal sponsor for the European Athletics Championships being staged by co-host Berlin, was a cross-Championships sponsor in Glasgow, together with Eurovision.
The inaugural European Championships was an exciting new multi-sporting event bringing together some of the continent’s leading sports including the existing European Championships for Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf Team Championships.
In sponsoring Team Dimension Data for Qhubeka, SPAR International's first sponsorship of a global cycling team, the brand further demonstrates its long-term commitment to promoting a healthy lifestyle; encouraging customers to combine exercise with healthy nutritional choices.
As part of the one-year sponsorship, SPAR branding will appear on the cyclists’ jerseys as they line up alongside the best cycling teams in the world to compete in the largest events on the planet, many of which are broadcast live across the globe throughout the year.