Health and nutrition are two issues high up on our agenda at SPAR. We are strong believers in the need to provide consumers with good quality products and the relevant nutritional information to ensure a balanced, healthy diet. Our focus on nutrition further compliments the SPAR initiatives targeted at exercise, promoting a healthy lifestyle and fighting malnutrition.
SPAR’s commitment to promoting healthy eating has seen improvements for consumers in fresh foods as well as dry foods. Around the globe, various SPAR initiatives have focused on working better with suppliers and diversifying the food portfolio. In this way, SPAR provides customers with access to fresher products and where possible, options to choose healthier alternatives. SPAR has set out a clear strategy for offering customers organic products, natural products, and products for shoppers with food allergies.
SPAR has also developed the Nutrition Zone, which aims to provide nutritional advice by breaking down the various food groups in a fun and informative way.
In addition to our focus on healthy eating, SPAR recognises the benefits of exercise and as such, our sponsorship of sport is another key part of our business. Partnerships between SPAR retailers, local schools and sports clubs reflect the importance SPAR places on promoting exercise in many local communities. Support from SPAR comes in many forms including, volunteering time, instore fundraising activities, the provision of sports equipment and financial assistance.
The SPARK Kids Athletics Park has further been developed to promote athletics to future generations of athletes.
In line with promoting healthier eating, SPAR actively engages in initiatives aimed at providing better access to food and combating malnutrition. Just one example is the development of the Rural Hub project in South Africa in partnership, with the Global Alliance for Improved Nutrition (GAIN) and the Amsterdam Initiative against Malnutrition (AIM).