Sports sponsorship is part of SPAR’s commitment to encouraging an active, healthy lifestyle. Global awareness of the SPAR Brand is achieved through digital and print coverage of sport sponsorship.
SPAR International is principal sponsor of European Athletics and has been since 1996. This long-term support of athletes across 50 federations in Europe reflects the SPAR ethos of working together for mutual benefit. The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR family.
A new deal has been signed between SPAR International and European Athletics that extends their partnership for another eight years, until 2027.This is the first time the contract has been signed for eight years – a sign of major commitment on the brand’s part to facilitating healthy lifestyles through sport. Read full story.Sport Sponsorship news
From 25 to 30 August 2020, Paris will offer a marvelous setting for the Europe of Athletics. In Charlety stadium, fans will be thrilled by the performances of 1,500 athletes during a celebration that will gather all lovers of sports and emotions.
After Tbilisi in 2016 and Gyor in 2018, the third edition of the European Athletics U18 Championships will take place in the Italian town of Rieti from 16-19 July.