Sports sponsorship is part of SPAR’s commitment to encouraging an active, healthy lifestyle. Global awareness of the SPAR Brand is achieved through digital and print coverage of sport sponsorship.
SPAR International is principal sponsor of European Athletics and has been since 1996. This long-term support of athletes across 50 federations in Europe reflects the SPAR ethos of working together for mutual benefit. The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR family.
SPAR and European Athletics celebrate 25 years of partnership
SPAR has been the principal sponsor of European Athletics since 1996, a relationship celebrating 25 years in 2021. This long-standing partnership demonstrates major commitment on the brand’s part to facilitating healthy lifestyles through sport. Since the partnership began, 76 events have been sponsored by the retail brand.
A new deal was signed in 2018 between SPAR International and European Athletics that extends their partnership for another eight years, until 2027. This was the first time the contract had been signed for eight years – a sign of major commitment on the brand’s part to facilitating healthy lifestyles through sport. Read full story.
The European Athletics Team Championships is one of the largest and most important athletics events in Europe in 2023. The championships, which are part of the European Games will now consist of three divisions, whereas formerly it was four leagues. SPAR is proud to be the principal sponsor of all three divisions with the championships taking place from 20-25 June at the Slaski Stadium in Silesia, Poland.
We are excited to announce that the 29th Edition of the European Cross-Country Championships is being held on the 10th of December 2023 in Brussels, Belgium. This event is the most important cross-country event on the European calendar, it attracts the best distance running talents from across the continent in the U20, U23 and senior categories for both genders.
The 2024 European Athletics Championships will take place in Rome from 7-12 June 2024 some 50 years after the Italian capital last staged the championships. The main athletics programme is due to take place in Rome's iconic Olympic Stadium - Stadio Olimpico.