Sports sponsorship is part of SPAR’s commitment to encouraging an active, healthy lifestyle. Global awareness of the SPAR Brand is achieved through digital and print coverage of sport sponsorship.
SPAR International is principal sponsor of European Athletics and has been since 1996. This long-term support of athletes across 50 federations in Europe reflects the SPAR ethos of working together for mutual benefit. The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR family.
SPAR and European Athletics celebrate 25 years of partnership
SPAR has been the principal sponsor of European Athletics since 1996, a relationship celebrating 25 years in 2021. This long-standing partnership demonstrates major commitment on the brand’s part to facilitating healthy lifestyles through sport. Since the partnership began, 76 events have been sponsored by the retail brand.
A new deal was signed in 2018 between SPAR International and European Athletics that extends their partnership for another eight years, until 2027. This was the first time the contract had been signed for eight years – a sign of major commitment on the brand’s part to facilitating healthy lifestyles through sport. Read full story.
The European Athletics Championships is set to take place from 15-21 August 2022 in the summer of the 50th anniversary of the Olympics Games in the German city and 20 years after Munich staged the 2002 European Athletics Championships. The main athletics programme is due to take place in Munich's iconic Olympic Stadium, with the out-of-stadia events taking place in the heart of the city.
The 2022 SPAR European Cross Country Championships will be held on Sunday 11 December, the venue is the beautiful Park of La Mandria, next to the city of Venaria. The Mandria Park is a natural park, near Torino, with a surface of 6.300 hectares. Its central part is the largest enclosed park in Europe, with a surface of 3.000 hectares