Sports sponsorship
Sports sponsorship is part of SPAR’s commitment to encouraging an active, healthy lifestyle. Global awareness of the SPAR Brand is achieved through digital and print coverage of sport sponsorship.
SPAR International is principal sponsor of European Athletics and has been since 1996. This long-term support of athletes across 50 federations in Europe reflects the SPAR ethos of working together for mutual benefit. The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR family.
SPAR’s sponsorship of European Athletics will run through to December 2019, including events such as the 2016 and 2018 European Athletics Championships in Amsterdam and Berlin; the 2017 Indoor Championships in Belgrade and the SPAR European Cross-Country Championships each December.
SPAR International is also a sponsor of a UCI World Tour cycling team, Team Dimension Data for Qhubeka in 2018. The UCI World Tour is the premier men’s elite road cycling tour, comprising 37 cycling events held around the world. Team Dimension Data for Qhubeka races 259 days in a calendar year.
Sport Sponsorship news
SPAR European Cross Country Championships, Tilburg
Official websiteThe Dutch city of Tilburg will be staging the SPAR European Cross Country Championships for the second time in event history on 9 December 2018.
The program includes competitions for men and women in the categories seniors, under 23 years and under 20 years. The unpaved track of the SPAR European Cross Country Championship is approximately 1,500 meters long and runs all over the grounds of Beekse Bergen.European Athletics Indoor Championships, Glasgow 2019
Official websiteThe European Athletics Indoor Championships first took place in 1970. In 2019 we take great pleasure in welcoming the 35th European Athletics Indoor Championships to Glasgow, and we can’t wait to open our doors for Europe’s best.
Witness six sessions of action-packed sport over three days of intense competition in the intimate Emirates Arena as some of the best athletes in the world compete for prestigious European titles.
Glasgow will see over 600 athletes from 50 nations take to the tracks at Emirates Arena, 1st – 3rd March 2019. Don’t miss the opportunity to witness this thrilling event and get closer to the action. Sign up today and register for priority access to secure your seat at the hottest sporting event in 2019.
Team Dimension Data for Qhubeka
Visit their websiteIn sponsoring Team Dimension Data for Qhubeka, SPAR International's first sponsorship of a global cycling team, the brand further demonstrates its long-term commitment to promoting a healthy lifestyle; encouraging customers to combine exercise with healthy nutritional choices.
As part of the one-year sponsorship, SPAR branding will appear on the cyclists’ jerseys as they line up alongside the best cycling teams in the world to compete in the largest events on the planet, many of which are broadcast live across the globe throughout the year.