Sports sponsorship
Sports sponsorship is part of SPAR’s commitment to encouraging an active, healthy lifestyle. Global awareness of the SPAR Brand is achieved through digital and print coverage of sport sponsorship.
SPAR International is principal sponsor of European Athletics and has been since 1996. This long-term support of athletes across 50 federations in Europe reflects the SPAR ethos of working together for mutual benefit. The passion that European Athletics and the athletes have for the sport comes through in everything they do; be it on the track or in the field. This kind of passion and belief in working together is also seen throughout the global SPAR family.
SPAR and European Athletics celebrate 25 years of partnership
SPAR has been the principal sponsor of European Athletics since 1996, a relationship celebrating 25 years in 2021. This long-standing partnership demonstrates major commitment on the brand’s part to facilitating healthy lifestyles through sport. Since the partnership began, 76 events have been sponsored by the retail brand.
A new deal was signed in 2018 between SPAR International and European Athletics that extends their partnership for another eight years, until 2027. This was the first time the contract had been signed for eight years – a sign of major commitment on the brand’s part to facilitating healthy lifestyles through sport. Read full story.
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SPAR European Cross Country Championships, Torino/ITA
11 DecemberThe 2022 SPAR European Cross Country Championships will be held on Sunday 11 December, the venue is the beautiful Park of La Mandria, next to the city of Venaria. The Mandria Park is a natural park, near Torino, with a surface of 6.300 hectares. Its central part is the largest enclosed park in Europe, with a surface of 3.000 hectares
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European Athletics Indoor Championships 2023
2-5 MarchThe 37th edition of the European Athletics Indoor Championships is taking place from the 2nd March - 5th March in Istanbul, Turkey. The event will be held in the Ataköy Athletics Arena. The event will be hosting over 600 athletes from 51 European countries across the four days.
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European Athletics Team Championships - 1st Division, Silesia 2023
23-25 JuneThe European Athletics Team Championships is one of the largest and most important athletics events that will take place in Europe in 2023. The Championships will now consist of three divisions, whereas formerly it was four leagues with SPAR being the proud sponsor of the 1st Division that will take place between 23-25 June 2023. The event will be held at the Slaski Stadium in the Region of Silesia, which was also the venue for the 2021 European Athletics Team Championships Super League.
The following teams will compete in the First Division:
Poland, Italy , Great Britain & NI, Germany , Spain, France, Portugal, Czech Republic, Netherlands, Switzerland, Turkey, Finland, Sweden, Greece and Belgium. -
SPAR European Athletics Cross Country Championships, Brussels 2023
10 DecemberWe are excited to announce that the 29th Edition of the European Cross-Country Championships is being held on the 10th of December 2023 in Brussels, Belgium. This event is the most important cross-country event on the European calendar, it attracts the best distance running talents from across the continent in the U20, U23 and senior categories for both genders.