SPAR UK partner James Hall continues sponsorship of Lancashire School Games

February 17, 2023 IN THE CATEGORY: Sport sponsorship

SPAR UK regional partner, James Hall, announced that it will continue its sponsorship of the Lancashire School Games, supporting thousands of children with opportunities to compete and achieve personal bests.

Organised and run by Active Lancashire and the School Games Organiser Network, the SPAR Lancashire School Games will be sponsored for a 17th consecutive year by James Hall & Co. Ltd, SPAR UK’s primary wholesaler and distributor for the North of England.

In 2022-23, Active Lancashire will continue to provide events within the SPAR Lancashire School Games that will help young people recover from the effects of the pandemic while supporting those who may have been impacted the most.

SPAR’s sponsorship extension of the Lancashire School Games for another year has coincided with Upholland Roby Mill Primary School being revealed as the winner of an Active Lancashire competition.

Tom Murphy, Marketing Manager at James Hall & Co. Ltd, said: “We are very pleased to continue our partnership with Active Lancashire and our sponsorship of the SPAR Lancashire School Games.

“The SPAR Brand internationally has become synonymous with athletics sponsorship, with its longstanding commitment to European Athletics, and here in Lancashire we are equally committed to encouraging skills development and achievement in young people through games, activities and competitions.

“When you see children like those at Upholland Roby Hill Primary School enjoying participation in sports and activities, while building important life skills like teamwork and communication at the same time, it really brings home just what our sponsorship delivers in communities across Lancashire.”

Source: SPAR UK

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The UK became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. As a result, there are now five regional partners in the UK. A central office in London provides national marketing and buying services for the group.

SPAR has led the highly competitive convenience market in the UK for many years. Always innovative, the five regional partners continue to grow the brand. SPAR UK comprises independently owned licensed retailers and company-owned stores. These include forecourts, airports, train stations, city centres, and local neighbourhood stores.

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