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SPAR Nigeria rewards young athletes at 2018 SprintStar competition

August 29, 2018 IN THE CATEGORY: Community, Responsible retailing, Sport sponsorship

  • Over 2,000 participants from more than 100 schools took part in the Track and Field competition

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  • Races were organised for boys and girls aged 6-15

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  • SPAR Nigeria rewarded all participating athletes with gifts such as vouchers, medals, and other SPAR branded items

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  • Proud podium placed winners at the grand final

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As part of its school holiday youth engagement plan, SPAR Nigeria recently organised a Track and Field competition called “SprintStar 2018” at the Dr. Philip Adegbile Sports Complex in Lagos.

The competition drew in over 2,000 participants from more than 100 schools, with the grand final being held on Saturday 11 August.

The competing race categories ranged from 50-200m for boys and girls aged 6-15. SPAR Nigeria rewarded all participating athletes with gifts such as vouchers, medals, and other SPAR branded items. The professional feel of the event with proper branding, medal podium and backdrop added to the atmosphere and overall experience for all of the participants.

Speaking at the final, John Goldsmith, Head of Marketing at SPAR Nigeria said: “We have identified the need to positively engage with pupils in extra-curricular activities during the vacation periods. SPAR is delighted to have shown its support in sponsoring the 2018 SprintStar Competition, hopefully helping some of Nigeria’s youngsters discover their talent in track and field competition.”

Expressing his joy at winning the 200m race for boys aged 13-15 in a time of 21.10 seconds, Olaolu Olatunde, Headboy and Captain of his school’s rugby team, said he thoroughly appreciates SPAR Nigeria’s efforts in organising these kinds of sporting events during the school holidays. “It has been great to develop my athletics skills further.”

Watch a video on the SPAR SprintStar initiative 2018.

Source: SPAR Nigeria

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About SPAR Nigeria

The SPAR licence for Nigeria was granted to the Artee Group in 2009, a leading retail operator in Lagos. Progress has continued throughout the years in developing the SPAR presence in Nigeria. The licensee has assessed the potential in the market and developed the brand through a combination of new build and conversion stores.