SPAR Kosovo prioritises smart strategies to safeguard customer and team wellbeing

April 30, 2020 IN THE CATEGORY: COVID-19

The current COVID-19 crisis is leaving no country unaffected. In Kosovo, the pandemic has not only impacted the health sector but has also caused a spike in unemployment and a growing percentage of businesses to downsize. Considering the severity of the situation, SPAR Kosovo in March began implementing strategies to support both colleagues and customers during this crisis. SPAR’s main areas of focus have been food security, the safety and wellbeing of both team members and customers, as well as targeted online shopping solutions.

Adapting product offering

To meet changing customer demands, SPAR Kosovo has added several new products to its total assortment, including frozen bakery items, prepared sandwiches for immediate consumption, mixed fruit and vegetable packs, as well as healthy beverage options. Within the fresh departments, products are now pre-packed, reducing customers’ shopping time without needing to downsize the broad range available.

By sourcing products through both SPAR International and neighbouring markets, stock availability has remained good, despite initial panic buying by customers.

Online shopping solutions

SPAR Kosovo’s online supermarket initially offered three different essential food boxes, varying in price from €20 – €50. Customers could order the box of their choice either by phone or online, pay by card and select a delivery slot to receive the box at home.

Based on the great response to this online shopping solution, SPAR Kosovo has launched a full online shop, reflecting the diversity of product offering available in their stores. In addition to the desktop solution, a mobile app has now also been introduced, making ordering even easier.

Protective measures adopted

Within the stores, colleagues are protected with face masks, gloves, face shields, and access to disinfectant. Customers are informed of all implemented safety measures by clear signage in stores. More information about safety measures and tips for shopping trips have been made available through social media channels.

Colleagues from store sections either no longer operational or experiencing lower levels in demand have turned their efforts to supporting those filling shelves, deep-cleaning stores and equipment, and manning the checkouts. This strategy has ensured that despite a higher level of customer traffic, excellent customer service levels continue to be achieved.

SPAR Kosovo reassures customers that it will continue to provide excellent customer service with well-stocked stores and safe shopping conditions for all.

Source: SPAR Kosovo

About SPAR Kosovo

In January 2019, SPAR International granted an exclusive licence to a consortium, SPAR Kosova JSC, to operate the SPAR Brand in the country. The consortium represents three leading Kosovo business entities with international experience operating in the areas of distribution, retail and investment. SPAR Kosovo aims to be the leading retail chain in the market, providing the best shopping experience through a commitment to freshness, choice, value and top-quality service. There is potential in the market to develop both small neighbourhood stores and larger supermarkets, with the objective of having 35 SPAR stores in operation by the end of 2023.