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Over 102,000 children participate in SPAR Ireland’s FAI School Zone

May 14, 2021 IN THE CATEGORY: COVID-19, Digital and Marketing, People, Sport sponsorship

More than 102,000 primary school children throughout Ireland have taken part in the SPAR FAI School Zone, a new digital learning resource for teachers and parents of primary school children. Launched in March, the digital platform offers interactive and engaging lesson plans designed with both the classroom and homeschooling in mind.

The lessons were delivered twice a week for four weeks to 904 primary schools. The initiative saw 56,419 boys and 46,441 girls enjoy user-friendly lessons covering core subjects such as Maths, History, Geography, English, Art, Irish, and Healthy Eating. 

Each participating school was entered into a competition to win various prizes. One school from each county was selected to win a specially commissioned SPAR FAI football kit.

Coláiste Eoin in Crumlin, Co Dublin, was selected as the nationwide winner. As a result, it will receive a virtual meet and greet with Stephen Kenny’s international team members. 

SPAR FAI School Zone

SPAR’s support of the SPAR FAI School Zone is a continuation of the company’s dedication to grassroots football. The digital platform was developed as an extension to the hugely successful SPAR FAI Primary School 5s Programme. This programme had to be cancelled this year due to COVID-19.

SPAR Sales Director Colin Donnelly said: “We’ve been supporting the FAI for more than six years now through our ground-breaking sponsorship of the SPAR Primary Schools 5s Programme. It’s been an exceptional year for teachers, parents and students. We are delighted to see that so many children throughout Ireland could take part and benefit from the lessons that the SPAR FAI School Zone provided.” 

“The programme’s overall success has been a testament to the commitment of our community network of SPAR retailers around the country. Their involvement with their own local schools continues to drive the participation and success of this great initiative”, Colin Donnelly added.

Source: SPAR Ireland

Read more SPAR Ireland news.


About SPAR Ireland

SPAR Ireland was established in 1963. It is operated by leading wholesale and retail company, BWG Foods, now a subsidiary of SPAR Group Ltd Southern Africa.

With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express. As a result, SPAR Ireland brings consumers a comprehensive range of innovative products and instore offerings.