SPAR Ireland launches new cross country race

September 10, 2019 IN THE CATEGORY: Community, Sport sponsorship

  • SPAR Ambassadors and Irish international runners, Mick Clohisey and Sarah Healy, with Colin Donnelly, SPAR Sales Director and Hamish Adams, CEO, Athletics Ireland

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The SPAR Cross Country Xperience, a new race launched by SPAR Ireland, is giving runners from across the country the chance to experience what it’s like to compete on the purpose-built cross country track at the Sport Ireland National Campus, which will host the 2020 SPAR European Cross Country Championships.

The SPAR Cross Country Xperience, which will form part of the SPAR Autumn Open International Cross Country Festival, takes place on Sunday, 20 October 2019. Those who complete the 4.1 km course will receive a specially designed SPAR Cross Country Xperience t-shirt and medal.

The Festival will see top Irish and European athletes battle it out for glory on the cross-country course and will act as a dress rehearsal for the SPAR European Cross  Country Championships, which will take place on the same course on Sunday, 13 December 2020, and of which SPAR is the principal sponsor as part of its ongoing partnership with European Athletics.

Speaking about the race, Colin Donnelly, SPAR Ireland Sales Director, said: “We are delighted to launch the SPAR Cross Country Xperience which will give runners of all levels the opportunity to run on the same course that will host numerous top athletes as they compete for European glory at the 2020 SPAR European Cross-Country Championships.

“We are proud of our association with athletics from the European Championships to recreational races which encourages individuals to get involved in physical activity and perfectly complements our SPAR Better choices message.”

For more information about the SPAR Cross Country Xperience, follow this link:

Source: SPAR Ireland

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About SPAR Ireland

SPAR Ireland was established in 1963 and is operated by leading wholesale and retail company, BWG Foods. In 2014, 80% of BWG’s shares were sold to SPAR South Africa, however, the existing shareholders remain involved in the business.

With a presence in every county across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of introducing new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR and SPAR Express, bringing consumers a comprehensive range of innovative products and instore offerings.