SPAR Ireland launches new Own Brand campaign

February 5, 2024 IN THE CATEGORY: Digital and Marketing

SPAR and EUROSPAR in Ireland launch an exciting new Own Brand campaign highlighting the value the two community retail brands offer shoppers. This campaign was developed at a significant investment by BWG Foods, owners and operators of the brands in Ireland. The messaging brings a fresh focus to the retailers’ already well-established value message.

The exciting campaign is underpinned by the production of a new TV advert. Building on this will be significant digital and social media activity. Titled ‘Closer Than You Think,’ the campaign highlights how SPAR Own Brands provide great value options for SPAR and EUROSPAR shoppers.

The TV advert features 30 seconds playfully demonstrating products appearing ‘Closer Than You Think’. The novel campaign concept features customers getting up close and personal with SPAR Own Brand products.

Value will be also showcased through various price and item templates to deliver a great value message. Aligning with the marketing calendar, the templates can be used interchangeably throughout the year. Shorter form creative elements will build the campaign across social media and digital touchpoints.  Cut downs of the TV advert will occupy a significant presence within digital playlists on instore digital screens.

Check out the new advert here:

Source: SPAR Ireland

Read more about SPAR Ireland

About SPAR Ireland

SPAR is one of Ireland’s largest convenience retail groups, and has been serving communities in Ireland for over sixty years. From the time it opened its first store in Dublin in 1963, SPAR has been a leader in Irish convenience retailing, bringing consumers the most innovative products and in-store offerings. SPAR is part of leading retail and wholesale company BWG Foods UC and, with a presence in every county across Ireland, SPAR’s over 400 stores provide employment for 14,000 people locally.


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