SPAR UK regional partners relaunch ‘Win With Every Goal’ campaign

June 12, 2024 IN THE CATEGORY: Digital and Marketing

SPAR customers across the North of England and Scotland will have the chance to score again as Win With Every Goal returns to coincide with the biggest football tournament of the year.

Following the success of the campaign in 2022, SPAR UK wholesalers James Hall & Co. Ltd and CJ Lang & Son Ltd have teamed up for the upcoming European Championships with the return of Win With Every Goal.  Customers in Northern England and Scotland will have a chance at winning instant rewards or a £10,000 grand prize per region during the campaign, which kicked off Thursday 6th June and runs until the final on Sunday 14th July. More than 750 SPAR stores are participating, with the total prize pool increasing to more than £500,000 – five times more than in 2022.

Every goal matters

Customers can visit to submit their details and spin a virtual wheel which randomly selects their team. Customers must then choose to win an instant reward each time their team either scores or concedes. Depending on the choice, they will receive text message alerts detailing their instant reward.

There will also be an online scratch card game available daily, offering participants the opportunity to win one of thousands of prizes. In total, there are over 400,000 instant rewards available to be won.

All valid entries received will be entered into a daily prize draw for a chance to win two prizes of £200 every day – one for customers in Northern England and one for those in Scotland. The first valid entry received per person and all instant reward grand prize entries will be entered into the grand prize draw to win £10,000 for customers from Northern England and £10,000 for those in Scotland.

Building on previous success

Win With Every Goal has netted three industry awards since it last ran in 2022, and will be supported this year with a comprehensive digital advertising campaign, and there will also be two SPAR trucks in Win With Every Goal livery driving the message home to SPAR customers on the roads of Northern England and Scotland. Both James Hall & Co. Ltd and CJ Lang & Son Ltd can’t wait to have the tournament get underway on Friday as excitement continues to grow.

Paula Middleton, Head of Marketing at CJ Lang & Son Ltd, said: “With the success of Win With Every Goal last time, it was an easy decision to make in joining together with our friends at James Hall & Co. Ltd to make the promotion even bigger and better in terms of its size and the quality of the prizes that are available.

“We are counting down the days now to the biggest football tournament of the year and kick off cannot come soon enough.”

Source: SPAR UK

Read more about SPAR UK


The United Kingdom became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.

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