Activating sports fans through innovative consumer campaigns at SPAR – Contact International
SPAR, in partnership with Coca-Cola and Heineken, has executed two innovative consumer competitions which captivated customers across two of the biggest sporting events in the global calendar: the Winter Olympics Milano Cortina 2026 and the UEFA Champions League.
In our latest issue of Contact International, we take a closer look as these two campaigns which activated customers in SPAR stores across the globe.
To read this feature, click here.
If you would like to read more from Contact International issue 3-2026, click here.
SPAR International’s Contact International magazine is available in four languages (English, German, Spanish, and Italian). The online quarterly publication covers a wide range of retail industry subjects, reflecting our diverse and global business.
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