SPAR Hungary expands successful online grocery platform

July 17, 2020 IN THE CATEGORY: Digital and Marketing

SPAR Hungary has recently expanded the catchment area of its successful e-grocery platform to the INTERSPAR Hypermarket Tatabánya, in the Northwest of Hungary, as well as nine communities around the popular holiday destination Lake Velence.

Launched in May 2019, SPAR Hungary’s e-grocery home delivery and drive-in service initially covered the capital city, Budapest, and 49 surrounding municipalities. The online shop provides the same extensive range of 20,000 products at the same price as any INTERSPAR Hypermarket in the country.

Customers can receive their groceries during 2-hour time slots six days a week, from Monday to Friday between 10 am and 8 pm, and on Saturday between 10 am and 6 pm. A novelty in Tatabánya is that orders placed before 10 am are delivered on the same day after 2 pm.

“Our company’s online platform, launched last year, is growing in popularity, so we are constantly expanding the catchment areas of our service”, said Márk Maczelka, Head of Communications at SPAR Hungary.

As the SPAR Hungary online shop stands for fast and punctual service, SPAR has launched a new campaign promising customers that if there is a delay in the delivery of their groceries, even by just one minute, customers will receive a coupon worth HUF 1,000 (almost €3,00) as a compensation for any inconvenience caused. This campaign will last until the end of this month.

Visit SPAR Hungary’s online shop to choose from the wide assortment available.

For more about SPAR Hungary’s online store, read this feature article in our quarterly magazine, Contact International.

Source: SPAR Hungary

Read more news from SPAR Hungary.

About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.

The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.