SPAR Gran Canaria renews sponsorship with Guerra del Río Latin sailing boat

May 10, 2024 IN THE CATEGORY: Sport sponsorship

SPAR Gran Canaria has renewed its sponsorship of the Guerra del Río Latin sailing boat for the 21st consecutive year.

Celebrating 21 Years of Partnership

This significant milestone was celebrated at the presentation of the new season and its crew, reaffirming the company’s commitment to the indigenous sport.

The event took place at the Sports Pier of Las Palmas de Gran Canaria and featured boat crew members, Latin Sailing Federation representatives, and SPAR Gran Canaria executives. During the event, the new skippers for the upcoming season were introduced, including Adrián Morales, who returns for a second year, along with veteran skipper Daniel Rodríguez, and former crew members turned skippers, Ana Cambres and Airam Saavedra.

The event also highlighted updates to the boat, with a new sail and several other improvements. The team reflected on their previous season’s success, where they achieved runner-up status in the Aguas de Teror Championship, third place in the Gran Canaria Island Cup, and fourth in the Federation Trophy.

Social activities

Members of the boat also emphasised their social project, Inclusive Canarian Sailing: Sailing Together on the Islands, which aims to promote inclusion in the sport for all. This initiative includes open days, sports activities, and sailing baptisms. Last year, they collaborated with the Asperger Islas Canarias association and the Trisomía 21 Gran Canaria association, with 90 participants across the two initiatives.

SPAR Gran Canaria reiterated its pride in supporting Latin sailing, a cherished tradition in the Canary Islands, and looked forward to another successful season.

Source: SPAR Gran Canaria

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About SPAR Spain

SPAR Spain was founded in 1959 when a group of wholesalers who wished to join an international organisation came together. As a result, the brand became the first voluntary trading chain to be established in Spain. The head office is in Barcelona. It provides buying, marketing, communications, and brand support to the 13 regional partners. Together, the SPAR operators actively continue the expansion of the brand across the country.