SPAR Gran Canaria campaign sells over 10,000kg of locally sourced apples

February 2, 2024 IN THE CATEGORY: Sourcing

SPAR Gran Canaria, committed to quality local produce, concluded the Valleseco Reineta apple marketing campaign which led to the sale of over 10,000kg of locally-sourced apples.

This incredible result from a collaboration between SPAR Gran Canaria and six Valleseco farmers is in its second year. SPAR ensures that the apples are available to consumers at a fair price. The agreement also shortens payment timelines which further supports the producers.

Additionally, SPAR takes responsibility for transporting apples from Valleseco to its fruit and vegetable division in Mercalaspalmas. The produce is then distributed to 196 SPAR outlets across the island’s 21 municipalities. The Reineta is a popular green speckled apple – a pippin variety – known for its irregular size and shape and sour-sweet succulent taste. It can be eaten fresh and is popular for use in apple pies.

The 2023 sales exceeded initial forecasts at 10,800kg, which is 2,800kg over the original projection. Compared to the previous year, the 2023 harvest saw a 12% increase in fruit sales.

SPAR Gran Canaria maintains its commitment to purchasing local, sustainable produce through direct collaboration with over 200 island farmers and stockbreeders.

Source: SPAR Gran Canaria

Read more about SPAR Spain

About SPAR Spain

SPAR Spain was founded in 1959 when a group of wholesalers who wished to join an international organisation came together. As a result, the brand became the first voluntary trading chain to be established in Spain, having been granted a license by SPAR International. Together, 13 regional SPAR wholesalers actively continue the expansion of the brand across the country.

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