SPAR Challenger Brand Programme welcomes LoveRaw

November 2, 2023 IN THE CATEGORY: Own Brand and Suppliers

LoveRaw®, the vegan, plant-based chocolate brand, is set to launch into SPAR stores in new markets after joining the retailer’s Challenger Brand programme.

LoveRaw® provides a wide range of vegan chocolate bars which are free of palm oils and artificial ingredients. The brand advised it has enjoyed a successful year, with two products – the Peanut Caramel Bar and Cream Wafer Bar Multipack – being introduced to shoppers in the United Kingdom.

The addition of LoveRaw® into the SPAR Challenger Brand programme will see LoveRaw® gain access to new regions, facilitating the company’s overseas growth.

Liam Mahoney, Head of International Sales at LoveRaw®, commented: “We are delighted to have signed a global agreement with SPAR International, the largest food retailer in the world. This is a pivotal moment for our brand and will help us to supercharge our growth – we can’t wait to get started!”

Challenger Brands

These on-trend brands are disruptors in their respective categories, outperforming their competitors and growing market share thanks to innovative product development and savvy marketing.  

By introducing these highly innovative brands to SPAR markets and our global logistical network, SPAR International supports relative newcomers in gaining access to new regions, facilitating their growth outside their home markets. This partnership benefits SPAR country organisations worldwide by offering on-top bonuses, fast growth, and on-trend products.  

Source: LoveRaw®

Read more about SPAR Challenger Brands