For two consecutive weeks, television screens featured the campaign in 15″ and 30″ formats, making approximately 400 appearances. The focus remains on DESPAR Italia’s branded products, a key offering, capturing diverse moments from everyday and family life.
Expanding beyond traditional television, the campaign made its mark on connected TVs through geotargeted programming. Additionally, it seamlessly integrated into the content offerings of online video and on-demand platforms.
Not stopping at traditional media, DESPAR Italia included sponsorship activities on Facebook and Instagram, ensuring a robust digital presence for its “Count on Us” narrative.
From February 4 to 10, the campaign’s echoes also reverberated on radio, with over 500 broadcasts scheduled across major national broadcasters.
The heart of the campaign lay in showcasing DESPAR Italia’s branded products. The commercial not only captured the essence of daily life but also reflected private label offerings. A rotation of 300 DESPAR products available at locked prices until March 31, 2024 were highlighted.
Ombretta Putzu, Head of Marketing and Communication at DESPAR Italia, shared insights into the campaign’s revival, emphasising a commitment to customer support through quality and convenience. This marks the initial phase of an integrated communication plan set to unfold throughout 2024, aiming to engage an ever-expanding audience of potential and current customers.
Source: DESPAR Italia
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SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s license in 1959. The first store opened in 1960. With it, SPAR became the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.
