SPAR Austria launches app for a seamless shopping experience

August 15, 2023 IN THE CATEGORY: Digital and Marketing

SPAR Austria has taken a new digital approach with the launch of their SPAR app, offering customers diverse saving methods including discounts, promotions and vouchers. The SPAR app is data-efficient, requiring only consent to its terms. No personal information such as name, address, or date of birth is required to register and use the new app.

Digitisation of promotions and discounts

The core feature of the SPAR app is a 25% discount applicable on up to four of the highest priced discount-eligible products in the shopping basket. “The focus of the app is on saving money for our customers and supporting our checkout staff,” explained SPAR Austria Board Member Markus Kaser.

The app simplifies shopping, optimises discounts by automatically applying the highest possible discount, taking into account all promotion types and their combinations, and speeds up the checkout process. The app also offers the option of digital invoicing, which drives a reduction in paper usage.

The SPAR app is available to download free of charge from both the App Store and Google Play Store.

Consumer data privacy

Customers can easily register by agreeing to the terms of use and do not need to enter personal data. Once agreed, the user receives a unique barcode (SPAR code) which is thereafter used for recognition. To collect discount coupons, customers only need to register with their email address.

“Our new SPAR app prioritises consumer data privacy. We stick to our belief of not needing customer data and avoiding profiling. Instead of asking where users live, they can input up to three of their favourite SPAR stores. This helps us give relevant, regionally valid vouchers, based on their choices”, explained Markus Kaser, highlighting SPAR Austria’s commitment to data protection.

Source: SPAR Austria

Read more about SPAR Austria.

About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company. With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy.