SPAR Albania’s “Tell Us First” campaign creates a direct line of communication between SPAR Albania and its customers to give their thoughts on their instore shopping experience. The campaign also provides SPAR Albania with data to aid in rapid decision making and process improvement. This data will help the retailer take proactive measures to improve its services and address customers’ concerns immediately.
The campaign uses e-surveys to get feedback directly from shoppers. The survey is accessed through a QR code strategically placed in various sections of the primary shelves within SPAR stores. Upon scanning the code, customers are directed to a dedicated landing page containing a survey to be filled in. The survey addresses different aspects related to the shopping experience, including staff behaviour, product availability, store ambiance, and overall satisfaction. Shoppers are encouraged to share their opinions, concerns, and appreciation. SPAR Albania aims to enhance its services, staff professionalism, product quality, and overall customer satisfaction.
The campaign is in its operational phase, with the data collected being used to assess the performance of each store. “Tell Us First” shows SPAR Albania’s commitment to constantly interacting with customers and adapting to their changing needs.
Granada Flaga, Human Resources And Digital Champion Director at SPAR Albania, stressed the importance of this campaign: “We want to ensure that our stores are equipped with a variety of products and that our staff are friendly and helpful to customers. Our goal is to provide a safe and convenient shopping experience. Using this platform and securing customer feedback, we can generate a database that allows us to act quickly and improve our processes.”
Source: SPAR Albania
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SPAR International granted the SPAR licence in Albania in mid-2016 to Almark, part of the Balfin Group. Since launching in October 2016, SPAR Albania has converted company-owned stores and established new partnerships with independent retailers to expand the brand’s reach. SPAR Albania operates two retail formats: INTERSPAR Hypermarkets and SPAR Supermarkets.