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Lambrechts Belgium launch new website recipe tool

May 2, 2018 IN THE CATEGORY: Digital and Marketing

SPAR Belgium Partner, Lambrechts, has relaunched its website, focusing on bringing independent SPAR retailers closer to their customers. A highlight of the renewed site is the 'save the leftovers' feature, an innovative recipe tool that customers can use to create a meal using two or more ingredients they have on hand, thereby reducing food waste.

Along with lots of recipes available on the  modernised website, there’s also an inspirational section, with handy tips to do with food, family and housekeeping. On the renewed site, customers can also easily find out about current and ongoing promotions and competitions.

The ‘save the leftover’ (red re restjes) tool, which automatically generates recipes matching the ingredients that a customer selects, is new to the Belgian market and a key feature of the new website.

On the home page of the site, users are prompted to find their nearest SPAR store, with information provided about the location, opening hours and current promotions.

 

Source: SPAR Belgium partner Lambrechts

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About SPAR Belgium

SPAR was introduced to Belgium in 1947, representing the first step in the international development of SPAR. SPAR licences have been granted to SPAR Retail (part of the Colruyt Group) and SPAR Lambrechts NV.

SPAR Retail accounts for over 80% of total SPAR sales generated through a combination of company owned and independently operated stores. SPAR Lambrechts is the second partner supporting independent retailers. SPAR Retail operates two formats: SPAR and EUROSPAR, while Lambrechts focuses on serving customers with the SPAR and SPAR Express formats.