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DESPAR Centro Sud partners with YOLO digital insurance policies

June 16, 2022 IN THE CATEGORY: Digital and Marketing

DESPAR Centro Sud - Maiora - has expanded its range of digital services by introducing digital insurance solutions distributed by insurtech company YOLO. DESPAR Centro-Sud customers will be able to choose from a wide range of policies covering mobility (ranging from third-party liability to scooters and electric bikes), leisure (sports and travel), goods (such as house or smartphones), and pets.

Through the DESPAR Centro-Sud app or website, customers can access the Insurance Services section. Upon selecting an insurance for their needs, the system redirects them to the digital domain of YOLO Group where they can finalise their purchase. The SPAR retailer has launched the “Insured with YOLO” reward promotion and has rolled out a communications campaign to celebrate the start of this innovative partnership. This offers SPAR customers increased convenience and service right from the DESPAR app and website. For each policy they buy, customers will receive a DESPAR Centro-Sud digital gift card that can be spent at selected SPAR stores

Smooth and relevant user experience

“YOLO allows us to increasingly meet the needs of our customers and optimise their shopping experience, far beyond a modern food retail offering. We want to simplify the lives of our customers, across many levels”, says Pippo Cannillo, President and CEO of Maiora, DESPAR Centro-Sud.

Yolo is the first Italian insurtech offering on-demand and pay-per-use digital insurance services from leading national and international insurance groups.

“Our partnership with DESPAR Centro-Sud allows us to bring insurance products closer to people in an everyday setting such as a grocery store. There, a transaction that may seem lengthy and complex becomes fast and simple”, declared Emanuel Sitzia, General Manager of YOLO Group. “This initiative fully reflects YOLO’s mission, which is to enable our partners to offer increasingly efficient protection services to their customers through a smooth and relevant user experience.”

DESPAR Centro-Sud is a leading food retailer in central and southern Italy. Operating over 500 DESPAR, EUROSPAR and INTERSPAR stores, the company is at the forefront of innovation in the industry.

Digital service solutions

YOLO Group is a leading insurtech group, active both as a broker of digital insurance services and as a technology enabler for distribution partners. In 2020, YOLO was the only Italian company included in the Insurtech100, the global selection of the most innovative companies in the sector conducted by research company Fintech Global. EU-Startups included YOLO in its 2020 ranking of the Top 10 most promising Italian start-ups.

In 2021, YOLO was awarded Best Insurtech at the Italy Insurance Forum, an initiative promoted by Insurance Club.

Source: Maiora – DESPAR Centro-Sud

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About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s licence in 1959. The first store opened in 1960, making SPAR the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.

The DESPAR consortium operates stores under three formats: DESPAR neighbourhood supermarkets, EUROSPAR Supermarkets, and INTERSPAR Hypermarkets. Many of the larger format stores are company-owned, reflecting the scale of investment required. The independently owned neighbourhood supermarkets are a vital part of the organisation’s strategy to bring a high-quality, tailored grocery offering to communities.