DESPAR Brand colours Italy’s Strait of Messina

May 9, 2018 IN THE CATEGORY: Digital and Marketing

The DESPAR Brand and colours, that have become a symbol for quality and value in the south of Italy, can now be seen sailing daily across the Strait of Messina, linking the regions of Sicily and Calabria.

Following an agreement between DESPAR Sicily licence holder, Ergon, and Ferry operator, Caronte & Tourist, the ferryboat Zancle is sporting a new look – welcoming visitors on board with the bright red and green colours of the DESPAR Brand.

Ergon already has a strong presence in the lives of many people on the island, both residents and tourists, with a network of stores that offer great value and quality products. The DESPAR-branded ferry is set to provide great awareness for the SPAR Partner, which has recorded strong growth and is developing new stores at a strong pace.

Source: DESPAR Sicily

Read more about SPAR Italy

About DESPAR Italy

SPAR International first granted a SPAR Brand licence to DESPAR Italy in 1959. The first store opened in the latter part of 1960 and with it, SPAR became the first partnership of retailers and wholesalers to operate in Italy. DESPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.