SPAR and Active Lancashire celebrate 18 Year partnership

November 17, 2023 IN THE CATEGORY: Sport sponsorship

Active Lancashire and SPAR are thrilled to renew their enduring partnership for the 18th year of sponsorship for the Lancashire School Games. This renewal underscores their commitment to promoting physical activity and community among Lancashire school children.

Engaging school children

The 2023-24 Lancashire School Games will see a transformative shift, focusing on running events and competitions in three distinct clusters: Coastal, Central, and Pennine regions. This tailored approach aims to engage schoolchildren with activities aligned to their local needs.

To celebrate this announcement, school children from Brindle Gregson Lane Primary School joined the Active Lancashire team and the School Games Organiser Network at SPAR Alder Drive in Gregson Lane. The event also featured Bhavesh Parekh, an award-winning independent SPAR retailer, and senior staff members from James Hall & Co. Ltd, SPAR’s primary wholesaler and distributor.

Long-term partnership

Over 18 years, SPAR, in association with James Hall & Co. Ltd, has invested £250,000 into the Lancashire School Games, providing schoolchildren with opportunities for physical activities, skill enhancement, and competitive events.

Willow Latham-Malova, age 10, expressed her excitement for the Games and the chance to meet new people, emphasising her love for tennis and swimming. Alfred Wright, age 11, spoke of his passion for basketball and football, highlighting the Games as an opportunity for personal growth and competition.

Sarah Walker, Director of Business at Active Lancashire, highlighted the importance of SPAR’s continued support in bringing the School Games to Lancashire’s schoolchildren. The revamped events aim to offer a more tailored experience for children across Lancashire.

Niels Dekkers, Retail Development Director at James Hall & Co. Ltd, anticipates the positive impact of the revamped School Games on young people in Lancashire communities.

The Lancashire School Games, administered by Active Lancashire and the School Games Organiser Network, have been proudly sponsored by SPAR since 2006. In the 2022-23 season, the Games engaged 24,000 children in sports and activities across Lancashire through 23 feature events and competitions.

Source: James Hall & Co. Ltd

Read more about SPAR UK


The United Kingdom became a SPAR member in 1956 when SPAR International granted the SPAR licence to a group of independent wholesalers. There are five regional organisations in the UK, continually building the brand’s presence. A central office in London provides national marketing and buying services for the group. SPAR UK comprises independently owned, licensed, retailers and company-owned stores.