“The craft beer & ale market has experienced huge growth and this is forecast to continue, as shoppers look for alternative specialist brands. As part of SPAR’s commitment to supporting regional and local suppliers, the event will provide shoppers with a glimpse of its increased presence in the craft beer and ale category,” said Laura McNally, SPAR UK Senior Marketing Manager.
To support this selling opportunity there will be substantial social media and digital activity to highlight some of the great deals on offer.
“We are thrilled to be running this event to showcase the extensive range of craft beers and ales we have on offer for our customers. This category will continue to dominate in 2017and the instore event will allow our retailers to maximise the extra sales opportunity and make their stores a destination point for beer buyers,” added McNally.
The Craft Beer and Ale Event will be running in SPAR stores across England, Scotland and Wales from 2 – 22 February.