The new SPAR Express store in Zhytomyr has a retail sales area of 75m2, while the SPAR Supermarket in Sumy trades over 113m2. Both independent-run stores are in high footfall areas and offer an extensive food-to-go offer.
During the first half of April, SPAR Ukraine opened its fourth company-owned store in the town of Rivne. With a retail sales area of 157m2, this SPAR Supermarket offers shoppers a premium butchery counter, delicatessen range, delicious cakes and pastries in the fresh bakery, fruit and vegetables, plus dry groceries.
The local and regional meal solutions have been popular. Customers on the go can enjoy diverse prepared foods and a selection of coffee or frozen drink options. Instore, SPAR Ukraine has used digital signage to communicate special offers, new product launches and campaign communication.
An easy to join loyalty programme enables customers to track accumulated bonus points, earn discounts for future purchases, and track their history. Personalised special offers are also promoted through the app, based on shopping habits. Customers in Ukraine can download the loyalty programme application from all compatible platforms.
Source: SPAR Ukraine
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About SPAR Ukraine
SPAR was launched in Ukraine in 2001 with the opening of the first SPAR Supermarket. Since then, independent retailers have continued to bring the brand to local consumers in several cities.
SPAR has experienced a lot of change in Ukraine over the past few years. On 1 December 2016, SPAR International granted a new licence to Volwest LLC. Volwest works with all SPAR retailers to strengthen the brand presence, opening new convenience stores, supermarkets, and hypermarkets.