The activity uses a core range of 15 existing SPAR Own Brand products to show shoppers that they can find everything they need for delicious, simple evening meals at their local SPAR.
From June until September, SPAR is highlighting six easy meal ideas made with the following core range of products this summer:
BBQ Beef ribs and Sweet potato wedges
The campaign is being supported by marketing with POS, promotional videos, website, social media, SPAR Radio, e-newsletter and digital advertising.