SPAR Switzerland's own brand success: Contact International

SPAR Switzerland’s own brand success: Contact International

January 11, 2024 IN THE CATEGORY: Feature articles, Supply Chain

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At SPAR, our own brand ranges continue to be a differentiator for SPAR country organisations across the network. In Switzerland, SPAR has successfully implemented an extensive own brand range covering various price points: from value ranges to more premium-priced own brand selections.

In total, there are approximately 1,600 own brand products across three ranges available to customers in SPAR stores across Switzerland. The SPAR Own Brand ranges have grown considerably in recent years, reflecting the strength of the offer as Swiss customers continue to switch to own brand alternatives.

In this issue of Contact International, we take a closer look at the SPAR Own Brand range in Switzerland, and how SPAR is able to create an appealing proposition of quality products at affordable prices to customers.

SPAR International’s Contact International magazine is available in five languages (English, German, Spanish, Italian, and Mandarin Chinese). The online quarterly publication covers a wide range of retail industry subjects, reflecting our diverse and global business.

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