All 180 SPAR Supermarkets and convenience stores in Switzerland now offer Faireswiss milk, a brand that guarantees dairy producers a fair purchase price of CHF1.00 per litre. Over the past two decades, the price producers receive for milk has steadily decreased in Switzerland. Production costs, however, have stayed the same. In 2019, the Faireswiss project was launched in Switzerland to support local farmers and ensure they can make a decent living.

Since the beginning of the year, Abtwil’s Rüti cheese cooperative has been involved in the project as a milk collection point. Until recently, Faireswiss milk was predominantly available in western Switzerland.

With the inclusion of the brand in its assortment, SPAR Switzerland is facilitating a significant expansion in Faireswiss milk’s sales channels, which will also benefit milk farmers in eastern Switzerland.

The retail price of a litre of Faireswiss milk at SPAR is slightly higher than that of milk from traditional production. SPAR is supporting the Faireswiss project by waiving part of the sales margin to finance the surcharge on the normal production price.

With the sale of Faireswiss milk in its stores, SPAR is not only supporting dairy producers but also contributing to maintaining the Swiss landscape. The fairly produced milk is recognizable by the red cow with the Swiss cross on the label. Faireswiss milk is available as UHT full and partially skimmed milk in Tetra Edge packaging at a price of CHF1.90 per litre.

Source: SPAR Switzerland

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About SPAR Switzerland

SPAR Switzerland has undergone several changes since being founded in 1989. In 2000, the family-owned business was transformed into a holding company with three operating companies: SPAR Handels AG, TopCC AG and SPAR Management AG. The business grew further, combining corporate and independently owned stores, spanning forecourt retailing to large supermarkets.

In early 2016, SPAR Switzerland announced the sale of 60% of shares to SPAR South Africa. The existing management team and shareholders remain involved in the business.