SPAR Supermarkets in Pakistan see uplift in care hamper sales as a result of COVID-19

April 10, 2020 IN THE CATEGORY: Community, COVID-19, Responsible retailing

Measures by the government rolled out first in the province of Sindh before being adopted also in Punjab, both regions where SPAR Pakistan operates. The three SPAR Supermarkets open in the cities of Karachi and Faisalabad have made the necessary changes to continue serving their local communities.

With opening hours for essential retail being curtailed from 8:00 a.m. to 5:00 p.m. each day, customers are anxious to stock up within this timeframe but are keen to avoid busy locations. Recognising this, SPAR Pakistan is rolling out a call and collect service which will reduce the time spent outdoors and negate any time spent instore.

Increase in demand for care hampers

SPAR Pakistan has seen an increase in basket spend as customers stock up particularly on commodity items such as pulses, rice, flour, oil, ghee, etc. Being known for offering good quality fresh produce and meat, SPAR has seen increases in demand for these items as well. Whilst Ramadan only starts on 23 April, customers are already purchasing hampers to give to the more vulnerable in society, reflecting the concern customers have of economic impact of the lock down.

Strict adherence to social distancing and safety measures is essential with monitoring continually being carried out and if retailers are in breach of the legislation, stores are closed.

SPAR Pakistan has shared a Video on safety measures at SPAR stores

Source: SPAR Pakistan

About SPAR Pakistan

The license for SPAR in Pakistan was granted on 1 January 2017 to Galaxy International, a private company owned by the Burque Group – a diverse business with experience in FMCG distribution.

The entry of the brand into Pakistan has been focused on the development of stores in the country’s largest city, Karachi. SPAR multi-format stores, ranging from small convenience to large supermarket, will expand over time across the country.

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