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SPAR Sri Lanka taps into global buying network to expand own brand offer

August 26, 2021 IN THE CATEGORY: Own Brand and Suppliers

Customers at SPAR in Sri Lanka can now enjoy a larger range of SPAR Own Brand products sourced through the retailer’s global buying network. Shoppers have embraced the more than fifty new own brand products introduced recently. These ranges bring more variation into the retail offering in the market.

Last year, SPAR Sri Lanka introduced the SPAR Natural organic range of products, bringing an expanded selection of healthier, more sustainable options to shoppers. This range contains products that are either gluten-free, sugar-free, lactose-free, or Fair Trade.

The SPAR country operator has now introduced more products sourced from SPAR International. These include the Italian range, the Taste the World range, and other cooking staples. All own brand products are easily identifiable through attractive instore signage and dedicated display stands. The SPAR Own Brand products offer both quality and value for money and are available in SPAR stores while stocks last.

Market differentiation

During discussions with customers, SPAR Sri Lanka’s retail team learnt that the wider product choice available is seen as a differentiator in the market. The SPAR Natural section has become a destination category for shoppers’ keen to find products that can meet specific dietary requirements and address food intolerances.

The recently introduced SPAR Eco range of home care cleaning products contains readily biodegradable ingredients, enabling effective and thorough cleaning without the use of harmful or toxic ingredients. This plant-based range includes products that are allergen-free and ideal for customers with sensitive skin (neutral pH). By introducing this range, SPAR Sri Lanka is reducing its environmental impact and helping consumers be more sustainable in their habits.

Local sourcing

SPAR Sri Lanka is complementing its internationally sourced SPAR Own Brand range with locally sourced goods.

With the brand now established in the market, SPAR is also looking to develop a range of locally produced SPAR Own Brand products. Earlier this year, the company also collaborated with SPAR Oman to facilitate the export of Sri Lankan products to SPAR stores in that market.

Source: SPAR Sri Lanka

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About SPAR Sri Lanka
SPAR International granted a licence to Ceylon Biscuits Limited (CBL Group) in 2017 to operate the SPAR Brand in Sri Lanka in a joint venture with the SPAR Group Ltd South Africa. CBL is a well-established organisation founded in the 1960s. It employs 5,000 people across diverse operations.

With strong roots in local communities, CBL is committed to enhancing food retailing and entrepreneurial opportunities in the market, making it an ideal partner for SPAR.