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SPAR Slovenia innovates with sustainable bread from repurposed flour

November 10, 2021 IN THE CATEGORY: Environment, Responsible retailing

  • From left to right: Chef Marko Pavčnik and Boštjan Kos, Head of SPAR Slovenia’s Bakery.

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SPAR Slovenia marked its commitment to food waste reduction with a special milestone on World Food Day (16 October). At its bakery, the SPAR country organisation has developed a bread which uses flour made from leftover loaves. The fresh, sustainable bread is now available in SPAR stores across Slovenia.

Food waste reduction campaigns

The sustainable bread results from the ‘This bread will make flour’ campaign, which highlights SPAR Slovenia’s food waste reduction strategy.

The campaign is part of a larger project titled ‘Food does not belong in the trash’, in which SPAR Slovenia and famous Slovenian chef Marko Pavčnik raise awareness for food waste reduction. For over two years, the two parties have been informing Slovenian consumers how to throw away as little food as possible and utilise leftover foods in the most imaginative and sustainable way possible.

Charity support

On the sustainable bread launch day on 16 October, SPAR Slovenia donated 100 loaves of the new bread to 100 families in need in the cities of Črnomlja and Celje.

“Last year, as part of the ‘Food doesn’t belong in the trash’ project, we prepared 257 meals, in cooperation with chef Marko Pavčnik, from 68 kg of food, which we distributed to the most vulnerable groups in our society. This year, we have taken another important step. At the SPAR bakery, we make bread using ‘flour’ obtained from leftover baked bread. We are absolutely thrilled with the result as the bread tastes great”, says Boštjan Kos, Head of SPAR Slovenia’s Bakery.

SPAR Slovenia continues to expand the number of stores donating food to humanitarian associations. In addition to their partnership with the Lions Clubs Association launched in 2014, the SPAR country organisation started cooperating with the Food for Life Association and the Slovenian Philanthropy (association for the promotion of volunteering) in 2020.

This year, these charities were joined by non-profit organisation Društvo KROG 9. In 2019, SPAR Slovenia also donated food products worth more than €1 million, and in 2020 with a total value of more than €800,000.

Award-winning food products

For the sixth year in a row, the SPAR Slovenia Bakery has been awarded a national prize for creating the most innovative food product by the Slovenian Nutrition Institute.

Source: SPAR Slovenia