SPAR Oman taps into coffee culture, introducing CENSA

February 27, 2024 IN THE CATEGORY: Digital and Marketing, Store openings

The SPAR CENSA© Coffee offer has been introduced to shoppers in Oman, following investment by SPAR Oman in training employees and developing the best solution for their market. Combining convenience retailing with a boutique coffee haven is the solution which is being rolled out. To date, two CENSA© coffee locations have been opened, in combination with a SPAR Café offering instore dining to customers.

Foodservice growth

Statista values the coffee market in Oman at US$114.5m reflecting local consumers’ desire for a variety of bean cup coffee solutions. SPAR Oman is reaping the benefits of having access to international best practice in food service to support them develop a range of specialty coffees for their entrance into this segment. The projection is to increase the volume of coffee consumed in volume growth of 2.9%, leading to the average volume per person to be 1.20kg during 2024.

The company provides employment opportunities through this investment, for example as a barista or a chef for the instore Café. Additionally, SPAR Oman support small-scale Oman producers by sourcing all disposable materials for the Café and CENSA© Coffee solution locally. A modern, attractive, and welcoming atmosphere has been created for the CENSA Coffee and SPAR Café instore areas. Training is included for the team operating the SPAR Café, including as barista, food service operator, and in product knowledge.

Coffee culture

Utilising only the best quality, locally-roasted coffee beans, SPAR Oman’s new CENSA© coffee solution is proving popular with customers. Variants such as café latte, cappuccino, and iced latte are as popular as the double espresso or americano coffee options. Whilst enjoying their coffee, customers can also consume fruit salads, smoothies, sandwiches or fresh salads in the cozy dining area. The marketing campaign behind the new CENSA© coffee offer highlights how a great coffee can ‘make your day’ whilst a loyalty card whereby frequent customers earn rewards.

SPAR retail expansion

The second CENSA© coffee offer introduction was timed with the opening of a new store in Al Muna. The newest SPAR Supermarket to open in Oman has a strong offer of fresh foods, wide aisles in the grocery section, a bold colour palette and a focus on great customer service. The store team celebrated the opening, welcoming shoppers with great special offers and well-stocked shelving throughout the store.

Source: SPAR Oman

Read more about SPAR Oman

About SPAR Oman

SPAR International granted the licence for SPAR in Oman in 2014 to Khimji Ramdas, a leading business conglomerate in Oman. The group has interests in trading, distribution, retailing, training, restaurants, and manufacturing. SPAR Oman has developed a successful business that offers a world-class shopping experience to consumers.