SPAR Norway supports local producers with Taste of Norway brand

October 3, 2022 IN THE CATEGORY: Own Brand and Suppliers

SPAR Norway is supporting local producers with its new Taste of Norway brand (Smaken av Norge) in SPAR and EUROSPAR stores across the country. The suppliers involved in the range offer sustainable, genuine and authentic food experiences and create ripple effects in their local communities.  

SPAR is present across Norway, from north to south and east to west, in large cities, smaller towns, villages, hamlets, by fjords and mountains and even on the outermost island. In all these areas, there are also outstanding local producers.  

With its Taste of Norway brand, SPAR has brought together products from great local suppliers who showcase Norwegian produce in all its richness.    

The Taste of Norway producers typically use Norwegian ingredients with a clear origin, practice good animal welfare, represent proud food culture and craftsmanship and are innovators in their respective categories.    

Customers will be able to get to know the producers involved both through the SPAR Norway website and by going to their nearest SPAR store to try Taste of Norway products.   

Read more about SPAR Norway.
Source: SPAR Norway

About SPAR Norway

NorgesGruppen ASA is the parent company of SPAR Norway. It is the market leader in the Norwegian grocery market. NorgesGruppen AS signed the SPAR licence for Norway in 1984. In February 2013, NorgesGruppen purchased 49% of the Dagrofa Group – the licence partner operating the SPAR Brand in Denmark. SPAR Norway operates two retail formats: EUROSPAR and SPAR.