The Marketing Edge Brand and Advertising Excellence Awards is an annual event that recognises and celebrates outstanding personalities and brands for their contributions in various industries. The award ceremony has become the benchmark for celebrating talent in the integrated Marketing Communication industry in Nigeria.
Commenting on the award, SPAR Nigeria’s Head of Marketing, John Goldsmith, said: “SPAR Nigeria is delighted to be recognised as the Outstanding Retail Brand of the Year. We are deeply grateful to Marketing Edge, the organisers of the Awards, for putting together a magnificent platform for brands to be recognised. We are humbled by this award and see it as an incentive to serve our customers better. It means a lot, especially to members of staff, these are the people who have helped build the brand in the country. It’s not a prize for one department, it’s for the entire organisation and we see it as a real honour.
“Our brand philosophy, My Nigeria, My SPAR, is a reflection of our total belief in Nigeria and we will continue to provide quality products and services that will enhance the lives of our customers. We will never relent in making meaningful contributions to the retail industry.”
Other awards that have been won by SPAR Nigeria include the African Quality Achievement Award, and the 2016-2017 Nigerian Supermarket Brand of the Year Award at the World Branding Awards, London.
Source: SPAR Nigeria
About SPAR Nigeria
The SPAR licence for Nigeria was granted to the Artee Group in 2009, a leading retail operator in Lagos. Progress has continued throughout the years in developing the SPAR presence in Nigeria. The licensee has assessed the potential in the market and developed the brand through a combination of new build and conversion stores.