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SPAR Malta expands brand presence with latest SPAR Supermarket launch

September 16, 2020 IN THE CATEGORY: Store openings

SPAR Malta celebrated the opening of a new SPAR Supermarket recently, bringing the brand to a new community. Located in Bugibba, a tourist location in the municipality of St. Paul’s Bay, the newest SPAR Supermarket has a modern look-and-feel and boasts an attractive fresh offer, complemented by a broad range of convenience products.

Aimed at fulfilling the daily shopping needs of residents and tourists alike, the new SPAR Supermarket has a sales surface of 380m2 and was developed with the support of SPAR International. To run this store, 15 people were employed from the local community, adding job opportunities in the local economy. The team benefited ahead of the opening from the knowledge available from the existing SPAR stores operating on the island. SPAR Malta has firm plans in place to open its fifth SPAR store soon, making this a summer of expansion.

This neighbourhood SPAR Supermarket has been very well received as evidenced by the busy check-out counters from the first day of operation. The official opening of the SPAR Supermarket, which was attended by the local mayor, was limited in scope due to COVID-19 prevention.

In its stores, SPAR Malta offers shoppers a great choice of internationally sourced SPAR Own Brand products, including DESPAR Italia private labels. These complement the locally and regionally sourced items available, offering customers products for every shopping mission.

At the onset of the COVID-19 pandemic, SPAR Malta showed resilience and a quick response, introducing preventative measures, as well as implementing a full-service e-commerce platform to assist consumers staying at home.

Source: SPAR Malta

About SPAR Malta

In the second half of 2016, SPAR International granted a licence to the Azzopardi Group to operate the SPAR Brand in Malta. A leading fisheries company established more than 30 years ago, Azzopardi has a dedication to fresh produce and excellent customer service. The first SPAR store was officially opened in June 2018.

SPAR Malta aims to become one of the leading retail brands on the island with a strong focus on utilising the success of SPAR Own Brand products – not only making them available to local customers but also developing the range in accordance with their specific needs.