Over 10,000 retail outlets in Italy are teaming up with the AIRC Foundation for a two-week campaign which began on February 2. This collaborative effort involves over 50 brands and supports approximately 6,000 AIRC researchers in their quest to improve cancer treatments.
Over a million orange nets, featuring the AIRC logo, will be available at 600 SPAR, EUROSPAR, and INTERSPAR stores. The nets will feature SPAR brand oranges sourced from a controlled supply chain, ensuring the highest quality. Buying the specially packaged 2.5 kg blood orange nets will contribute to cancer research as DESPAR Italia will donate 50 cents to the AIRC Foundation for each purchase.
DESPAR Italia’s General Manager, Filippo Fabbri, expressed enthusiasm about joining AIRC’s “Blood Oranges for Research” initiative, highlighting the campaign’s social significance and potential impact of customer participation. Mr Fabbri invited customers, associates, and communities to unite in supporting cancer research, emphasising the collective impact in advancing innovative solutions and treatments.
Source: DESPAR Italia
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SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR Brand’s license in 1959. The first store opened in 1960. With it, SPAR became the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country.
