SPAR Italy partner Maiora launches competition

October 10, 2023 IN THE CATEGORY: Awards and prizes, Digital and Marketing

The objective of DESPAR Italia's regional partner Maiora's new social competition is to increase growth and loyalty of the online SPAR community in central-southern Italy.

The online competition created by Maiora, DESPAR Italia partner in the Central-South region, is back. The competition, titled “Play with Pino & Win with DESPAR”, is running on Facebook and Instagram, offering 30,000+ prizes. The campaign offers two games via the site to the online community. One is an arcade game which enables players to enter an instant draw. The second game offers a test purchase with a minimum spend, with all participants entered into the grand final draw and a chance to win eight super prizes.

The highlight of this initiative is the ease with which winners can collect their prizes. Through a specialised booking and collection system online, customers can pick up their prize at any chosen SPAR store. Customers can also enter their loyalty card upon registration and can check their success in the competition.

“Our social channels serve as versatile tools to amplify our brand and central-southern Italy network,” says Grazia De Gennaro, Communications Manager at Maiora srl. “This competition aims to strengthen community ties and boost brand awareness, fostering consumer loyalty and in-store presence.”

In recent years, Maiora’s competitions have steadily grown, reaching 300,000 users in 2021 and 400,000 in 2022. Following the success of Father’s and Mother’s Day competitions, they are committed to surpassing these achievements on both DESPAR Centro Sud Facebook and Instagram platforms.

Source: Despar Centro-Sud

Read more news about SPAR Italy.

About SPAR Italy

SPAR Italy, known locally as DESPAR Italia, was first granted the SPAR brand licence in 1959. The first store opened in 1960, making SPAR the first partnership of retailers and wholesalers to operate in the country. In addition, SPAR Italy licenses regional partners, all of whom work together to grow the brand across the country. As a limited liability consortium, DESPAR Italia aims to provide itself with a corporate structure with a more efficient and flexible organisational structure.