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SPAR Ireland teams up with national football captain for Better Choices campaign

July 9, 2021 IN THE CATEGORY: Health, Responsible retailing

  • SPAR Ireland Sales Director Colin Donnelly (l) and Republic of Ireland captain Seamus Coleman.

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SPAR Ireland and Republic of Ireland captain, Seamus Coleman, have again teamed up to launch the Better Choices summer campaign. Available in SPAR stores nationwide, the expanded Better Choices range brings healthier food and refreshment options during this season of outdoor dining. 

Created in partnership with dietician Ellen Roche in 2016, SPAR’s Better Choices programme guides customers on choosing the best foods for their lifestyle. As well as SPAR Own Brand products, the range includes a selection of goods from local suppliers. Available now in more than 400 SPAR stores across Ireland, the range of Better Choices products are easily identifiable by its green sticker.

In addition to the instore selection, SPAR has created an online hub to provide customers with recipes and shopping lists.

Better Choices Ambassador

Returning SPAR Better Choices ambassador, Seamus Coleman, is a busy father of two who appreciates the importance of a healthy diet.

Speaking at the campaign launch, he commented: “As someone who is always on the move, I understand that it can sometimes feel hard to make healthy choices on the go. SPAR’s Better Choices range is the perfect solution to this, making healthier food and snack choices available across Ireland, without sacrificing on taste.”

“Instead of reaching for less nutritious snacks and comfort foods, search for the Better Choices sticker instore and be happy in the knowledge that you are nourishing your family with healthy foods. When I’m planning BBQs with friends and day trips with my daughters this summer, SPAR will be my first stop.”

“This summer is unique as we’ll be spending more time at home and outdoors than ever before, and so we need more sources of inspiration when it comes to healthy eating. That’s why we have expanded our SPAR Better Choices programme instore. [We have] provided suggested shopping lists and recipes on our online hub to make healthier eating accessible to everyone, whatever the occasion”, SPAR Ireland Sales Director Colin Donnelly added.

Source: SPAR Ireland

Read more about SPAR in Ireland


About SPAR Ireland

SPAR Ireland was established in 1963. It is operated by a leading wholesale and retail company, BWG Foods, now a subsidiary of SPAR Group Ltd Southern Africa.

With a presence across the Republic of Ireland, SPAR is one of the country’s largest convenience retail groups. In developing the business, SPAR Ireland has a long track record of recognising the strategic importance of new retail concepts. It operates three of the four SPAR formats: SPAR, EUROSPAR, and SPAR Express. These three formats bring consumers a comprehensive range of innovative products and instore offerings.