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SPAR India’s successful ‘Season of Joy’ campaign

January 17, 2018 IN THE CATEGORY: Community, Digital and Marketing, Responsible retailing

This past festive season, SPAR India joined forces with SOS Children’s Village, a local NGO with a presence across 32 locations and 22 states, to help make it a memorable Christmas for underprivileged children.

Through its ‘Season of Joy’ campaign, SPAR India and its customers played Santa to 7,200 children from SOS Children’s Village. This campaign was spread across digital, print and social media channels with the hashtag #SeasonofJoy. 

Commenting on the campaign, Rajeev Krishnan, SPAR India CEO and Managing Director, said: “At SPAR, we strongly believe in adding value to our local communities and positively impacting the lives of the people around us. In the spirit of Christmas, we are delighted to partner with SOS Village to help fulfil the Christmas wishes of these children. Our customers will also get the opportunity to give back to the community and be a part of the children’s lives.” 

All SPAR outlets had a special photo-wall of the children accompanied by their wishes for Christmas. Shoppers could help meet these wishes by buying the desired products and placing them at a special collections counter.  

The gifts were primarily backpacks, school bags, toys and stationery items, enabling the children to learn and play. On behalf of all the customers, SPAR presented the gifts to the children before Christmas, truly making it a season of joy. 

Watch this video to see how SPAR India and its customers played Santa to 7,200 children of SOS Children’s Village.  

Read more SPAR India News.   


SPAR India

In August 2014, SPAR International and Max Hypermarkets entered into a partnership agreement to develop the brand across the country. Max Hypermarkets is operated by the Landmark Group, a retail group headquartered in Dubai. SPAR India has focused development on the SPAR Hypermarket format, rolling out into new cities and with tailored solutions to meet shopper needs.