Building on the SPAR Brand awareness amongst shoppers in Hyderabad, the newest hypermarket situated in Paradise Mall, Nacharam has been enthusiastically welcomed by customers.
The newly built hypermarket is a total of 6,000sqm and comprises one of the retail offerings in the Mall which is also managed by Max Hypermarkets, holder of the SPAR licence in India. In the retail selling area of 5,400sqm, customers can enjoy a diverse range of fresh foods from the fish, bakery, delicatessen and Food-to-Go service departments or browse the extensive non-food offer. The wide choice and high standard of products available throughout the hypermarket has seen customers react positively with particular attention on the Home & Living department.
Many of the local customers are traditional families comprising a full target group of babies through to grandparents, requiring a broad range of products. In the build up to the opening on 18 October, SPAR India spread the word through extensive advertising. Customers took advantage of the opening specials with over 1,000 transactions taking place between 4:30 and 10:00 pm on the first day of trading.
Further advertising about the selection of fresh fish, meat and produce has begun together with greater awareness of the full hypermarket offer. Customers have commented favourably on the open layout, wide aisles and the merchandise available.
SPAR India continues to focus on the range instore, building up their own brand products, which currently account for approximately 10% of retail turnover. SPAR India’s Managing Director, Rajeev Krishnan, stated at the opening ceremony that the group intends to expand its footprint by 30% in the next 12-18 months.
SPAR India already offers an online shopping platform available for customers in Bengaluru. The platform offers same day delivery, payment by credit card, cash or food coupons and orders above Rs1,000 are free of charge. The online platform may be extended to other cities in the future. Furthermore, SPAR India continues to invest in the profitability and efficiency of its hypermarkets through the incorporation of new technologies such as the queue-buster solution to enhance the customer experience.