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SPAR India celebrates another new store

April 4, 2019 IN THE CATEGORY: Store openings

SPAR India is delighted to announce the opening of its third SPAR store in Chennai, at the newly built Marina Mall. Using a customer-centric approach and new instore technologies, the SPAR Hypermarket is offering a new shopping experience to customers in this upcoming urban area.

To mark the occasion, SPAR India hosted a healthy cook-off challenge featuring top food bloggers from the city. The cook-off participants demonstrated how to make four simple dishes: a salad, stir fry, pasta and sandwich, using ingredients only available at SPAR stores. The instore cooking activity focused on healthy eating and how to increase the nutritional value of simple dishes, while making every day cooking an enjoyable experience.

Mr. Rajeev Krishnan, SPAR India’s CEO and Managing Director, said: “Chennai has been a very welcoming city to SPAR. Both our first store at Forum Vijaya Mall in Chennai’s Vadapalani  neighbourhood and our second at VR Mall, have received an overwhelming response. We are delighted to expand our presence in this vibrant city with our third store at the Marina Mall. We hope our customers will enjoy the latest SPAR Hypermarket and continue to give us an opportunity to serve them.”

The assortment of 20,000 products includes fresh produce, fish, meat, dry groceries, home & living products, as well as clothing. Food focused departments include: Grandma’s Corner, which showcases traditional Indian dishes; SPAR Kitchen, which brings together more than 20 local and global cuisines; and Freshly, an innovative fruit and vegetable section. An area attracting interest on the opening day was Wonder Years, an exclusive kids area incorporating hands-on technologies.

Self-checkout counters and self-assist touchscreens which help customers navigate the store and find useful information both online and offline were welcomed. SPAR India now has a total of 23 stores spread across 10 cities, including Coimbatore, Mangalore, Bangalore, Shimoga, Hyderabad, Delhi and Chennai.

Source: SPAR India

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About SPAR India

In August 2014, SPAR International and Max Hypermarkets entered into a partnership agreement to develop the brand across the country. Max Hypermarkets is operated by the Landmark Group, a retail group headquartered in Dubai. SPAR India has focused development on the SPAR Hypermarket format, converting stores from the Max brand, with the possibility of opening smaller stores in the future to build on the presence of the brand.