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SPAR Hungary successfully cuts 97 tonnes of sugar from own brand products

February 23, 2021 IN THE CATEGORY: Health, Own brand, Responsible retailing

As part of its ‘Less Sugar - More Vitality!’ campaign, SPAR Hungary has cut a total of 97 tonnes of sugar from its own brand products since 2019. This significant reformulation success supports SPAR customers in following a healthy lifestyle.

In 2019, SPAR Hungary introduced a campaign to reduce the amount of sugar used to produce own brand products sold in SPAR stores nationwide.

Up till now, 97 tonnes of sugar have been removed from products of various ranges. These include juices, energy drinks, syrups, ice cream, cereals and cereal bars, dairy products, condiments, and biscuits.

SPAR Lifestyle programme

Food products supporting a healthy diet are becoming increasingly important in SPAR Hungary’s own brand range. To meet the trend towards healthy nutrition, SPAR Hungary offers a large variety of products with a reduced amount of salt and sugar as well as food products free from preservatives and additives.

“SPAR Hungary is not just expanding the range of healthy products continuously. We also support customers in leading a healthy lifestyle through our SPAR Lifestyle programme”, said Márk Maczelka, Head of Communications at SPAR Hungary.

Source: SPAR Hungary

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About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in developing the country’s retail industry.

The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems, and the brand, whilst consumers enjoy the increased number of store locations.