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SPAR Hungary launches 32 innovative products through ‘Hungaricool’ competition

June 11, 2021 IN THE CATEGORY: Digital and Marketing, Responsible retailing, Sourcing

SPAR Hungary has introduced 32 innovative new products from its ‘Hungaricool by SPAR’ competition to the assortment of its e-grocery platform and all 34 INTERSPAR Hypermarkets in the country. Organised in cooperation with the popular tv show Cápák között (Among Sharks), the competition offers Hungarian entrepreneurs the chance to bring their products to market and gain marketing and business support from SPAR.

The winning products cover six different food product groups, including coffee, condiments, soft drinks, chocolate, fruit juices, and craft beer. As a non-food offering, the product selection also features biodegradable cutlery. The judges selected the products based on SPAR’s focus on sustainability and innovation. Recyclable packaging, locally sourced ingredients, and environmentally friendly production methods all scored higher points.

The addition of the 32 new products has created 35 new jobs and provides work for hundreds of sub-contractors. Moreover, the creation of market opportunities for innovative, sustainable products fits seamlessly into SPAR Hungary’s strong CSR strategy.

Source: SPAR Hungary

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About SPAR Hungary

The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in developing the country’s retail industry.

The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of many shoppers. In addition, the retailers benefit from becoming part of the SPAR organisation with access to own brand products and other resources, while consumers enjoy the increased number of store locations. SPAR Hungary is one of the country’s largest employers, with 17,881 team members, of which 602 are trainees.