The winning products cover six different food product groups, including coffee, condiments, soft drinks, chocolate, fruit juices, and craft beer. As a non-food offering, the product selection also features biodegradable cutlery. The judges selected the products based on SPAR’s focus on sustainability and innovation. Recyclable packaging, locally sourced ingredients, and environmentally friendly production methods all scored higher points.
The addition of the 32 new products has created 35 new jobs and provides work for hundreds of sub-contractors. Moreover, the creation of market opportunities for innovative, sustainable products fits seamlessly into SPAR Hungary’s strong CSR strategy.
Source: SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in developing the country’s retail industry.
The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of many shoppers. In addition, the retailers benefit from becoming part of the SPAR organisation with access to own brand products and other resources, while consumers enjoy the increased number of store locations. SPAR Hungary is one of the country’s largest employers, with 17,881 team members, of which 602 are trainees.