SPAR Hungary has pioneered the adoption of the hypermarket store format in the country. Twenty-five years ago, the first INTERSPAR store in Hungary was opened in Győr, and currently, SPAR Hungary operates 34 hypermarkets throughout the country. The extensive product range, excellent customer service, accessibility, family-friendly solutions, and continuous modernisation contribute significantly to the success of this store format.
The INTERSPAR Hypermarket in Dunaújváros, opened in 2002, was recently modernised following increases in local and regional purchasing power, as well as changing customer requirements. SPAR Hungary invested a total of almost HUF 1.8 billion (€5.1 million) in the modernisation, resulting in a more spacious store layout, including a new delicatessen counter and an instore bakery. In addition to innovative refrigerators, the store has been equipped with new shelves, furniture, and self-checkouts. The new “INTERSPAR to Go” unit offers an extensive choice of hot and cold meals. The modernised store features energy-efficient and environmentally friendly heating, cooling, and lighting technologies.
SPAR Hungary also invested HUF 563 million (€1.6 million) in the modernisation of the SPAR Supermarket in Nyírbátor. In addition to the reconstruction of the façade, the store interior has been redesigned according to SPAR’s latest branding concept, generating a more spacious retail area with new shelves and equipment. The height of the shelves in the bakery and fruit & vegetable department has been lowered to increase the shopping experience. The store also features chilled “SPAR enjoy.” convenience products, a salad bar, and a “SPAR to Go” unit. LED lighting and energy-efficient cooling systems ensure low energy usage.
A total of HUF 601 million (€1.7 million) was invested in the redevelopment of the SPAR store in Szentendre. The façade and the parking lot have been renewed and instore, the deli counter and bakery section were re-designed. The focus is on Food-to-Go products, including a wide range of sandwiches, salads, desserts, and fresh and hot meals.
Consumers in Tamási and surrounding areas were delighted about the improved shopping experience in their local SPAR Supermarket. During the HUF 243-million (€695,000) renovation, not only was the entrance area completely renewed but new features like a delicatessen counter, a bakery, as well as a new grill counter and a salad bar, were also implemented. In the checkout area, self-checkouts speed up the payment process.
“In reaction to the increasing purchasing power in certain towns and surrounding areas, and considering changing customer demands, we adjusted the profiles, designs, and product ranges of our stores in Dunaújváros, Szentendre, Nyírbátor, and Tamási. After extensive modernisation, each store offers an extended product range for all customer needs”, emphasised Márk Maczelka, Head of Communications at SPAR Hungary.
Source: SPAR Hungary
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About SPAR Hungary
The first SPAR Supermarket opened in Hungary in 1992, following the acquisition by ASPIAG (Austria SPAR International AG) of a majority stake in General Kereskedelmi Rt. Since its launch, SPAR Hungary has been actively involved in the development of the retail industry in the country.
The move to license independent retailers to operate the SPAR Brand has proven successful for Hungary, with new stores meeting the needs of a larger number of shoppers. The retailers benefit from becoming part of the SPAR organisation with access to own brand products, operating systems and the brand, whilst consumers enjoy the increased number of store locations.