The first SPAR store in Georgia opened in 2014 and the last few years have been significant in terms of development, with store numbers doubling between 2017 and 2018, and this year so far seeing the addition of 51 new SPAR Supermarkets.
Offering a variety of fresh solutions and an expanding variety of SPAR Own Brand products, shoppers on-the-go are becoming increasingly familiar with the retail offer found particularly in the inner city stores. The larger neighbourhood stores also provide local customers with top-up shopping options. The focus SPAR Georgia has on working with the retail teams to improve their level of customer service has been welcomed by shoppers.
SPAR Georgia has set itself the goal of increasing store numbers in existing regions, whilst also expanding into new parts of the country. By the end of the year, it plans to have a presence in almost all regions.
Through effective teamwork and by tapping into the expertise available from SPAR International, SPAR Georgia is working towards ambitious but achievable goals aiming to reach the 200-store mark by year-end.
Source: SPAR Georgia
About SPAR Georgia
The SPAR Partner in Georgia is Foodmart, an existing food retailer with a strong and successful business. The licence to operate the brand was granted to SPAR Georgia by SPAR International in early 2014. SPAR was launched in the country later that year, with the opening of three supermarkets in one day in the capital city, Tbilisi.
SPAR Georgia has focused on offering a good selection of fresh produce and traditional Georgian baked goods, complemented by a localised Food-to-Go proposal. The stores also include SPAR Own Brand ranges, baby food ranges, increased grocery lines, and non-food departments.