This year, a record 8 candidates were introduced in an INTERSPAR Hypermarket. This socially responsible project empowers new entrepreneurs through showcasing their unique products, highlighting their commitment and challenges, while offering them nationwide distribution opportunities which enhance their brand-building efforts.
This year’s finalists feature eight innovative Croatian products from different regions that include Daš Pops (frozen fruit dessert), Tabay (four sous vide meat products), Pepas (hand-drawn strudels), Azena (natural creams with a rich family tradition), Barun (ready-made bread mixtures), Pepefiš (Mediterranean-style fish products), OPG Lenac (unique BIO noodles from dried pumpkin), and All Sweet (caramelized hazelnuts).
Finalists will showcase their products and stories on the Nova TV aired series, creating greater awareness with consumers. “Start Croatia” Season 4 begins on October 8, comprising 11 episodes, with the final winning product to be announced in December.
Source: SPAR Croatia
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A licence agreement was granted to ASPIAG (Austrian SPAR International AG) by SPAR International in 2004. Brand development has primarily taken place through SPAR Supermarkets and INTERSPAR Hypermarkets, both through the take-over of existing chains and investment in new stores. SPAR Croatia has a strong local sourcing programme and offers selected local entrepreneurs access to the formal market.