SPAR China partners invest in retail expansion and modernisation

February 19, 2024 IN THE CATEGORY: Store openings

SPAR China partners continue to invest in retail expansion and modernisation. A new store was opened in Dongsheng District while a SPAR store in Dongguan City was reopened following a revamp. SPAR China partners now operate over 1,300 SPAR stores in 41 cities across 8 provinces.

SPAR in Ordos City

At the end of January 2024, SPAR Shandong opened the doors of a new store in Galaxy COcO City. This is an important commercial landmark in Dongsheng District, Ordos City.

The new 6,000m² SPAR Hypermarket offers a diverse assortment, including fresh food, snacks, wine, beverages, and home goods, all tailored to meet local preferences. Customers can explore the wide variety of fruits, seafood, and local delicacies which are on offer.

At the opening, SPAR Shandong introduced promotions including a 5.9% discount on all products, reduced prices on popular gift boxes, and discounts on renowned wines. These offers generated considerable interest, offering a delightful shopping experience and highlighting the retailer’s customer focus.

The store opening is a strategic move for the retailer and demonstrates its commitment to expansion. SPAR Shandong parent company Jiajiayue prioritises customers and strives to offer an even higher-quality and convenient shopping experience in future.

SPAR in Ka Wing Machong

On 13 January 2024, the SPAR Supermarket Ka Wing Machong in Dongguan City unveiled its renovated look. The store boasts an improved layout and upgraded facilities. The reopened supermarket aims to enhance the SPAR brand image, improve market competitiveness, and provide high-quality service and affordable prices.

Upon entering the upgraded supermarket, the attention-grabbing baking area features the popular Walnut Mario bread. Convenience is emphasised with onsite services including food preparation possibilities. The fruit section offers discounted prices on local favourites while inviting shelf displays present a diverse range of products with information and seasoning pairings. A food street showcases local specialties like mung bean cakes, fried chestnuts, fresh meat cakes, and various snacks.

The spacious dining area, equipped with amenities like mobile phone holders and charging sockets, enhances the overall customer experience. For the 2024 Spring Festival, this SPAR Supermarket organised a New Year’s goods street, offering bulk items, gift bags, and Chinese New Year specialities that added value to the one stop shopping convenience.

Source: SPAR China

Read more about SPAR China

About SPAR China

SPAR was introduced to China in 2004 with the signing of the license agreement for Shandong province, followed by the addition of more partners. The privately-owned retail chains licensed to operate SPAR have a cooperative relationship. As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits.