SPAR China partner opens another neighbourhood store in Dongguan city

November 23, 2022 IN THE CATEGORY: Store openings

SPAR China partner Jiarong, headquartered in Guangdong province, has opened another SPAR neighbourhood supermarket in Liaobu town, Dongguan city. The new store is located in a residential community and offers a complete assortment to cover daily needs, including fresh produce, beverages, snacks, and non-food items, on a sales area of 227m2.

On the opening day, many Liaobu Town residents came to view the new store and feel the lively atmosphere.

SPAR Jiarong’s neighbourhood store format has an operating area of 100-500 square meters. It is a community life supermarket that offers a high-quality convenience assortment. The format is tailored to community residents’ consumption needs and preferences, providing healthy, high-quality fresh food and conveying the brand value proposition of ‘quality life, accompanied by joy’.

Source: SPAR China

Read more about SPAR China

About SPAR China

SPAR was introduced to China in 2004 with the signing of the licence agreement for Shandong province, followed by the addition of more partners. The privately-owned retail chains licensed to operate SPAR have a cooperative relationship.

As a result, this partnership aligns with the original SPAR mission of working together to reduce costs, maximise sales, and increase profits. The SPAR China Partners are part of a leading international group but maintain 100% local ownership.