SPAR Austria is cooperating with the international organisation Veganuary for the first time, drawing consumers focus to plant-based meals this January. This is a trend that is reflected both in the increasing number of products and in increasing sales. The retailer's own brand range includes over 800 vegetarian and vegan products, including 120 under the SPAR Veggie brand alone.

Plant-based nutrition continues to grow, as more and more people opt for vegan alternatives. In 2024, SPAR Austria will support the global initiative of the international organisation Veganuary for the first time. This organisation aims to inspire more people to adopt a vegan lifestyle.

Big growth at SPAR Veggie

The SPAR Veggie brand now offers 120 vegan and vegetarian products. The attractiveness of this diet is reflected in sales, with SPAR Veggie sales more than doubling from 2018 to 2023. Compared to the previous year, there was a 24% increase in sales. This makes 2023 the year with the highest sales since the introduction of the range in 2012.

In addition to SPAR Veggie, other SPAR Austria brands, such as SPAR Natur*pur or SPAR Vital, also include a variety of plant-based products – a total of over 600 vegan and 220 vegetarian. In addition, SPAR has an extensive range for vegans and vegetarians from various branded goods manufacturers.

TANN also offers vegan meatloaf

With an investment of around €3 million in appropriate machines and systems, SPAR Austria’s own TANN meat plants in St. Pölten (Lower Austria) and Wernberg (Carinthia) have been producing new meat-free products since the beginning of 2023. This enables SPAR to quickly bring innovations in the vegan range to market and respond individually to customer requests. A special highlight is the vegan meatloaf, which was previously available in the hot counter and from mid-February and will now also be available for self-service baking at home throughout Austria at SPAR, EUROSPAR and INTERSPAR stores.

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company. With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed the brand in Slovenia, Hungary, Croatia, and Northern Italy.