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SPAR Austria introduces new organic vegetable range instore

July 21, 2016 IN THE CATEGORY: Responsible retailing

Just nine weeks after planting the first crops, SPAR Austria has started selling its juicy, organic Frutura Thermal vegetables in stores around the country. About 50,000 kg of organic tomatoes have been harvested and the organic Ramiro pepper mix will soon be ripe and ready to pack into SPAR Natur*pur bags to be sold in all SPAR, EUROSPAR and INTERSPAR stores in Austria.

The vegetables, grown in an environmentally friendly way in Bad Blumau in Styria, help reduce imports – saving unnecessary transport costs and contributing to reduced CO2 emissions.

The short delivery routes also ensure that the vegetables are bursting with flavour upon arrival in SPAR stores:

“Austrian vegetables are full flavour throughout the year, even in the colder months – this is what our customers ask for. The fact that the products are grown locally, in an environmentally friendly way, is the icing on the cake. This is what modern agricultural development should be,” said Dr Gerhard Drexel, CEO of SPAR Austria.