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SPAR Austria’s Gerhard Fritsch receives Marketing Leader Award

September 29, 2021 IN THE CATEGORY: Awards and prizes, People

  • From left to right are Jochen Schneeberger (willhaben), Andreas Ladich (Flughafen Wien/Präsident des Marketing Club Österreich), Georg Wiedenhofer (Präsident Austrian Marketing Confederation), Gerhard Fritsch (Leitung Konzern-Marketing SPAR) und Fritz Mühlbek („Die Presse“)© MOMENTUM Wien Elisabeth Kessler

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Dr Gerhard Fritsch, SPAR Austria Group’s Head of Corporate Marketing, has received a Marketing Leader Award for his contribution to the brand’s growth over the past 20 years. Presented by Internet World and the Marketing Club Austria, the award recognises Dr Fritsch’s influence on shaping the SPAR Brand in Austria.

Dr Gerhard Fritsch has worked with the SPAR Austria Group for 35 years. For the past 17 years, he has been head of corporate marketing for the Group. During this period, the company has become one of the largest players in Austria’s advertising industry. Gerhard Fritsch is responsible for the areas of international product management, digital marketing services, and market research. He has significantly shaped the marketing strategy of the three retail formats: SPAR, EUROSPAR, and INTERSPAR.

To support SPAR Own Brands, his advertising relies on the cult and star principle: Hollywood stars such as Cindy Crawford, Heidi Klum, and Gwyneth Paltrow have already been in front of the SPAR camera. Currently, Pierce Brosnan for SPAR PREMIUM and Mirjam Weichselbraun for SPAR Natur*pur are advertising icons in SPAR advertising.

“For years, Dr Fritsch has been advancing SPAR marketing with innovative advertising and marketing activities. Extraordinary ideas and enriching collaborations make SPAR a trendsetter. We are very proud of this honour for our marketing pioneer”, says SPAR Board member Markus Kaser.

A jury consisting of the presidents of marketing clubs in Vorarlberg, Tyrol, Salzburg, Carinthia, Styria, and Vienna selected Gerhard Fritsch for this lifetime achievement award.  On the same occasion, Marketing Leader Awards in six other categories were issued. Seen in the picture from left to right are Jochen Schneeberger (willhaben), Andreas Ladich (Flughafen Wien/Präsident des Marketing Club Österreich), Georg Wiedenhofer (Präsident Austrian Marketing Confederation), Gerhard Fritsch (Leitung Konzern-Marketing SPAR) und Fritz Mühlbek („Die Presse“).

Source: SPAR Austria

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About SPAR Austria

The origins of SPAR in Austria date back to 1954, but the current SPAR AG was created in 1970 when the original founding families joined with other regional wholesalers to form SPAR Austria AG – a 100% privately owned Austrian company.

With licences granted by SPAR International, ASPIAG (Austria SPAR International AG) has developed SPAR in Slovenia, Hungary, Croatia, and Northern Italy. With sales of €8.3 billion and impressive growth of 16%, SPAR Austria became the market leader in the Austrian grocery trade during 2020, after being a market growth leader for over a decade.